Starbucks Coffee is not the greatest coffee in the world. Before you freak out, let me explain myself.
I have been drinking coffee since I was a kid. I started drinking coffee because my father was drinking it. I started off with a ton of cream and sugar and then my dad told me, “real men drink it black.” Well, I wanted to be a man, so I started to drink mine black too! I don’t know what kind of coffee this was. Heck, I was only 8 or 10 years old at the time. I thought it tasted pretty bad, but I knew this is what adults drink, so I wanted to drink it.
It was not until I was around 18 or so that I had Starbucks. I honestly didn’t know what to order (I still don’t order correctly according to the Barristas. Another time, another story…) For me, coffee was a purposeful experience: caffeine, thirst, and something warm. I always assumed it was going to taste like burnt rubber. I started to order something different, something sweeter than just black coffee. I started ordering a Latte! Yep, a “girly drink.” My go-to drink to this day is a Vanilla Latte.
I have had Dunkin’ Donuts coffee, I have tried McDonalds coffee, I have even been a fan of Waffle House coffee at times. At the end of the day Starbucks was always better in my opinion. It did not taste near as burnt as the others. This all changed two years ago. I had this crazy idea that I wanted to open a coffee shop. Stupid I know, especially considering I had ZERO coffee business experience. Regardless, I started researching how to open this new coffee shop. The main thing: find the best coffee. I contacted dozens of roasters and finally met with one to try out their roast. I was blown away at the taste of this coffee. It had such an amazing flavor, aroma, and feel that I didn’t know what I was drinking. I could taste a fruitiness to it that I had never tasted before. Even the way the guy was preparing it was astounding to me; it was so involved and scientific. I have to be honest, I was a little intimated and knew I was in over my head already. I had a lot to learn.
Since then, I have been trying so many different coffees. Once you have had a tasty cup of coffee, it no longer has anything to do with caffeine, thirst, or warmth… it’s all about taste! When people tell me they aren’t a coffee drinker I tell them they haven’t had the right coffee. It’s true. Even my wife, who would always load the coffee with cream and sugar, is learning to drink her coffee black because it tastes better. If you are having to dilute your coffee with cream and sugar, you are drinking the WRONG coffee.
To sum it all up, that is why I don’t like Dunkin’, Starbucks, McDonalds, or any other major coffee chain. In case you are surprised, these companies are all about the money, not the product. It’s quantity over quality with these guys and it should be the other way around. Don’t get me wrong, I am all about capitalism and building your business. What I am against is selling a poor product and advertising it to be something much greater than it is. They have sold us the lie that the standard for coffee is THIER coffee. WRONG!
When I think back to when I first started drinking coffee I know that I didn’t have a clue what to expect. Over the years I just began to assume all coffee was about the same. Folgers, Maxwell House, Eight O’Clock, whatever… let’s get real — they all taste about the same. I am not settling for more of the same garbage coffee; I want something better.
I have included some links to some great coffees that I have tried below. Check them out and start experiencing some really good coffee:
Counter Culture Coffee